The original Apple logo was designed by Ron Wayne, who started Apple with Jobs and Woz in 1976. he image is a pen and ink illustration of Sir Issac Newton leaning against an apple tree.
The Swoosh Nike logo was designed by Carolyn Davidson in 1971 – a graphic design student that Phill Knight met while teaching an accounting class at Portland State University to supplement his then-fledgling business. He paid a grand total of $35! Phill never liked the logo but stuck onto it quoting “I don’t love it, but it’ll grow on me”.
The first logo of Nokia was created in 1966 showing the image of a fish. This image should be inspired by the salmon fish of Nokianvirta River.
Art Paul was working as a freelance designer when he in 1953 was contacted by Playboy founder Hugh Hefner who needed a logo for his new magazine.
“To symbolize the melding of two companies [Il Giornarle and Starbucks] and two cultures, Terry Heckler came up with a design that merged the two logos. They kept the Starbucks siren with her starred crown, but made her more contemporary…dropped the tradition-bound brown, and changed the logo’s color to Il Giornarle’s more affirming green.”
From the very beginning, the company worked with an ambition of reaching out to the outer world and as such the company wanted to adopt a name that will be acceptable globally. With this intention, the company name was changed from Kwanon to Canon and it was registered as the logo trademark name of the company in the year 1935.
An interesting case is the refinement of the FedEx logo, where the brand consultants convinced the company to shorten their corporate name and logo from “Federal Express” to the popular abbreviation “Fed Ex”. Besides creating a shorter brand name, they reduced the amount of color used on vehicles.
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